Launching a new product or new service for your store is challenging enough, but to promote a product and increase sales, you will definitely need a much broader plan.
As a business owner, you’re doing everything: creating products, working with your clients and customers, marketing, and building your online store and social following. This all can be overwhelming in one way or the other. It can also be incredibly rewarding and even fun. But how to market a new product effectively?
So let’s look at five effective ways to promote/ a new product\service:
Promote via introductory offer
Rather than just announcing your new product/service, you can launch it as a part of a special introductory deal. This deal can be in many forms, such as:
Whatever your promotion offers, ensure to emphasize that it won’t last forever. Customers whose purchase power is limited, either by time or inventory, will feel a more pressing sense of urgency to buy the product/service.
Run a social media contest
Social media has made communication with customers relatively easy and fun. Social media contests are a fun, easy way of connecting with customers, and bring in more fans/followers and prospects for your brand.
You can try a giveaway contest such as whoever will be the winner of your Facebook or Instagram giveaway must gain the opportunity to be the first to get their hands on your new offering or get it for free or at a discounted rate.
Make sure to announce the content across all your marketing channels and not just the social platform you’re using to run the campaign. This includes your other social media channels such as your website, email newsletters, and even the paid ads.
Additionally, the increased engagement with the social media account will likely drive more traffic to your website, put your business in front of customers, and create a fun way of connecting with your audience.
Spread the news via email
According to various researches, around 80% of consumers open emails from businesses, and that approximately 75% of email subscribers have made purchases from an email marketing message? Email is a great channel for getting the word spread about the new product/service. Plus, it makes a great incentive to get subscriber signups in the first place.
You can run an email campaign specifically about the new offering, perhaps even as a series of emails building up to the day of launch. Or you may want to announce it as the focus of your next email newsletter.
Promote using Facebook ads
With 1 billion daily active users, Facebook advertising is a large base of people who will be interested in your new product/service. Facebook ads are useful because the personalized data voluntarily provided through user’s profiles make for unbelievably specific audience targeting. You can factor in gender, age, location, marital status, profession, interests, and more, thus ensuring you will get the most for your buck. There are also several options for the type of ad, budget, and duration of the campaign so that you can accommodate your goals accordingly.
Write a blog post
When promoting the new product/service, you may not have a landing page for customers or subscribers to go to. After all, your new offering could just be an upgrade on an existing platform. In this case, your goal may not be to get more new customers but to get your existing customers engaging, or to re-engage customers.
Having a blog post written on the newly launched item is a great way to go into depth on all of the details such as its features and benefits you would otherwise include on a landing page, and you can share the link to the blog post via your emails or social media channels.
You can also promote via PPC or SEO. But make sure to perform every promotion effectively. The best way to promote your new product or service will depend on what channels your audience use frequently. It is always better to use multiple ways to promote the product or services. Try out the strategies mentioned above to get the results you want from your next product launch or new service offering.
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